This article was originally published in the June 5 Vancouver Business Journal
It’s a cliché, but information is power, and this might be most evident in the business world. Over the past several years, data collection has exploded in popularity, and business analytics is becoming even more important to help a company stand out, particularly when it comes to marketing campaigns. Well-known magazines are extolling the virtues of paying attention to collection and analysis of data. Even the Small Business Administration is starting to explore how small businesses are using big data in today’s technology-infused world.
Data is everywhere and although big business has been successfully collecting and analyzing data for years, it’s the small- and medium-sized businesses that sometimes miss out on the opportunities that can be gleaned from this information… to read more click here.