Jack Graves, Chief Cultural Officer, sat down with Salmon Creek Business Group members and guests to discuss Bruegrville’s culture and how it came to be. Jack shared that while not all of their products have been hits, one thing has remained the same, giving their customers what they expect. In the beginning they identified local businesses they could work with and maintained those relationsips, even if they couldn’t use their product as the business grew. They felt it was important to maintain the relationships with the local businesses as it helped everyone be more successful. Jack shared that the culture begins also with the hiring of new staff. Many apply for jobs because they want to be a part of what Burgerville has created. They have a special hiring process that helps them find what people would be a good fit and display the Bergerville brand. They have formed relationships not only with their vendors, employees, but also their guests.
“We are here to make a difference in the local communities we are in, ” said Jack
They base all their businesses decisions around this value and their mission, “To serve with Love.” They work with their guests to give them what they really want (fresh/local) and to keep the money as local as possible without jeopardizing quality. “The culture they have created and the quality of food they deliver”, one SCBG member shared, “makes Burgerville in their own category and shouldn’t be lumped in with other fast food chains.”