Marketing in the 21st century is one of the great conundrums for small business owners, who must navigate a fast-changing online world. Banner ads, Google ads, Facebook ads, video, photos, email campaigns, search engine optimization – the options keep proliferating and the technology is changing fast.
Southwest Washington digital media experts say that Facebook plays an increasingly important role in how businesses can promote themselves to potential clients.
“Social media is 30 percent of the battle when it comes to a full digital campaign right now,” says Matthew Janik, owner of Fringe Digital Marketing Agency in Vancouver. “That’s been increasing, steadily, year-over-year. It’s going to continue to increase”.
But many small businesses are toiling away at Facebook posts that never get seen, or engaging in other tactical errors. Here are five tips for using Facebook right.
1. Timing is everything.
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