This article originally appeared in the Vancouver Business Journal on Friday, February 22. By Lisa SchmidtMarketing is nothing magical. It’s simply behavior and the art of changing it for purposes of doing business. The famous writer Lewis Carroll offered something we can apply to marketing from Alice in Wonderland: “She generally gave herself very good
This article was originally published on February 23, 2012 by Amber Dalley, Ballihoo. To read the original article visit: http://marketing.balihoo.com/blog/amber-daley/why-the-interest-in-pinterest There’s a new player on the social networking field. But this time there’s no feed, no timeline, no updates to be seen. Instead, users share images via their personal “pin boards.” Pinterest, the free online
Nooo, you don’t sneeze on it. Here’s an interesting interview into what makes an ad worthy of going viral. He takes all the magic right out of it. Story, humor, a few surprises, and babies on skates and you are golder. Originally published on the Harvard Business Review blog network website on February 15, 2012.
WSU Vancouver held a Social Media Facebook workshop on November 3, sharing best practices for your business’ Facebook page. One item that was shared is that peak times users are on, which are the best times to post your messages, are 9 am, noon, and in the evening after working hours.
Shared from Special Events Galore! November 2011 As much as you might prefer to avoid the cost of advertising your event, that can’t always be helped. So if you choose to spend advertising dollars, be sure to know in advance what you want advertising to accomplish. Your primary goal of advertising, for example, might be
By: Lisa Schmidt, Chief Strategist Because of the sophisticated, user-friendly desk-top publishing systems available, many companies are producing their own marketing materials. Although this may appear to save money, the fact is most pieces are not effective and end up costing production costs as well as lost advertising time. A full service marketing firm offers