By: Lisa Schmidt, Chief Strategist
Because of the sophisticated, user-friendly desk-top publishing systems available, many companies are producing their own marketing materials. Although this may appear to save money, the fact is most pieces are not effective and end up costing production costs as well as lost advertising time.
A full service marketing firm offers a complete range of services. The firm coordinates the many people it will take to complete your project. They have contacts with the media, printers and direct mail companies. What’s even better is the firm knows who is the best suited in each industry to produce high quality results. Using a firm ensures that your advertising campaigns are consistent and effective.
Here’s a few of the important services a full-service firm offers:
Ideas: Marketing firms are specialists at assessing the situation and coming up with ideas that will make any project work from beginning to end.
Research: Research is absolutely necessary to make a determination on where you stand in comparison to competitors, hot markets and new products.
Objectivity: A vital function of a marketing firm is that it is able to be objective and offer third person opinion.
Cost Savings: The firm’s single purpose is to develop creative, professional ideas and to execute them effectively.
Responsibility: A firm accepts full responsibility.
Positioning benefits: Probably the most important factor in using an agency is their ability to define your product or service from the competition. Your marketing firm should work with you on a personal basis; you should be able to call on them and have your needs, whatever they may be, met.
To reach Lisa Schmidt, Marketing Matters, email: GetMarketingMatters@gmail.com or 360-314-2730